What Is a Pipeline?
A pipeline is a repeatable system that turns raw data into closed deals. In probate investing, your pipeline starts with court filings and ends with property acquisitions. Every step in between should be defined, measurable, and consistent.
Most investors who fail in probate do not fail because of bad leads. They fail because they lack a system. They check court records sporadically, send letters when they remember, and follow up inconsistently. A pipeline fixes this by making every step automatic and accountable.
Step 1: Data Acquisition
The foundation of your pipeline is data. You need a consistent, weekly source of new probate filings from your target counties.
Option A: Do it yourself. Visit each county's probate court docket online, identify new filings, and transcribe the relevant information. This is free but time-consuming. For a single county, expect to spend 2 to 4 hours per week. For multiple counties, it becomes a significant time investment. Option B: Subscribe to a data service. Services like Ohio Probate Data compile new filings weekly and deliver them in spreadsheet format. This costs money but saves hours of manual work and ensures you never miss a filing.Whichever option you choose, the key is consistency. Data must arrive on a set schedule (weekly is standard) so you can process it on the same day every week.
Step 2: Lead Processing
Once you receive new filings, process them into actionable leads. This means:
Filtering. Not every filing is worth pursuing. Filter out:Step 3: Outreach
With your processed leads, begin outreach. This should happen on a set schedule, ideally the same day each week.
Mail campaign. Send a professional letter to each qualifying executor. Use your standard template, personalized with the case details. Keep the letter respectful, brief, and clear. Tracking. Log every letter in your CRM or spreadsheet:Step 4: Response Handling
When executors respond (by phone, email, or return mail), move the lead to your active pipeline. This is where your evaluation skills come in:
Respond to every inquiry within 24 hours. Speed and professionalism at this stage set you apart from other investors.
Step 5: Offer and Negotiation
Present your offer clearly:
Be prepared for negotiation. Executors may counter or ask for more time. Be flexible on timeline but firm on your numbers. Your maximum offer should be based on your analysis, not on pressure to close the deal.
Step 6: Due Diligence and Closing
Once an offer is accepted:
Title search. Work with a title company to identify any liens, encumbrances, or title issues. Property inspection. If you have not already inspected the property, do so before closing. Court approval. Some probate sales require court approval. Factor this into your timeline and be patient. Closing. Close with a title company that has experience with probate transactions. They will handle the legal requirements specific to estate property transfers.Building the Habit
The pipeline only works if you work it consistently. Here is a sample weekly schedule:
Adjust the schedule to fit your life, but the principle is the same: dedicate specific time to each pipeline step every single week.
Measuring Your Pipeline
Track these metrics monthly:
These numbers tell you where your pipeline is strong and where it needs improvement.
Scaling Your Pipeline
Once your pipeline is running smoothly, scale by: